Having trouble indexing and ranking your website's pages? This technical SEO checklist will help you identify and fix the issues that are preventing search engines from crawling, indexing, and ranking your website's content. increase.
There are 3 main types of SEO. Technical, on-page, off-page. On-page SEO is about the content you can influence, whereas technical SEO is mostly about site structure and other behind-the-scenes factors. Having trouble indexing and ranking your website's pages? This technical SEO checklist will help you identify and fix the issues that are preventing search engines from crawling, indexing, and ranking your website's content. increase.
There are 3 main types of SEO. Technical, on-page, off-page. On-page SEO is about the content you can influence, whereas technical SEO is mostly about site structure and other behind-the-scenes factors.
Q. What is Technical SEO Checklist?
This is a checklist for completing all the tasks of optimizing your website for search engines from a technical point of view. Technical SEO is:
- Understand how search engines view your website.
- Find out all the factors they use to put your website in a ranking position.
- Make changes to improve the visibility of your site.
Bookmark this technical SEO checklist and come back to it when you've completed your tasks. So let's start with the checklist.
Ultimate Technical SEO Checklist 2022-23
Some of the tasks on this to-do list may not belong to technical SEO but are indirectly related. Using this technical SEO checklist, my site has over 158,000 users.
1- Enable SSL on Your Website
Google's John Mueller has said in the past:
"If we can switch to HTTPS, I think that's a good sign."
Since December 2014, Google has rewarded secure websites by giving them favorable rankings over unsafe websites.
If you don't migrate your website to the HTTPS protocol, you will lose search rankings.
This technical SEO checklist is aimed at less tech-savvy bloggers and marketers, so let me suggest a plugin for that.
Installation method:
- Log in to your WordPress site
- Go to your plugins directory
- Search for "Really Simple SSL"
- Download and Activate
And you can go You can also return to the dashboard to check your progress. Tells you how many sites are secured with an SSL certificate.
2- Have Only One Version of Your Website Domain
A website usually has multiple versions. Both versions are treated as separate websites by search engines such as Google.
To redirect the address to the same version of the site:
- Go to DNS record
- Using type A as @
- Add @ as the www name value
As a result, each version gets a page ranking in search results and splits the link juice between the two pages. Make sure both versions are redirected to the other so you don't lose traffic to your site.
3- Configure Permalink Correctly
Permalink settings are very important for technical SEO. Permalinks primarily affect the ranking factors on your site's pages.
Improperly configured permalinks can lead to duplicate content issues and ultimately lower your website's search engine rankings.
How to set permalinks on your WordPress blog or website
- Go to Settings in your WordPress Dashboard
- Jump to "permalink"
- Select post name option
Make sure all URLs on your website are well structured. Avoid links that:\
4- Analyze Google Analytics
Of course, adding your website to Google Analytics is not part of your technical SEO checklist. However, it allows you to monitor website traffic, page views, and traffic sources.
You can use this data to tackle technical SEO issues. So I added this to my checklist. To connect WordPress to Analytics,
- go to plugins
- Search by "monster spot"
- Download and activate this plugin
This will automatically connect your WP site to Google Analytics. Alternatively, you can add the Google Site Kit plugin for this purpose. But before that, you also need to add your website to Google Analytics.
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| Google Analytic dashboard |
And this is how you install it:
- Go to Google Analytics
- Jump to admin
- Set a new property
- Select currency and country
- Add details
That's all! Google Analytics will now start tracking your visitors.
5- Index Your Website in Search Engines (Yandex, Google, Bing)
Bots called crawlers to visit websites and index them for search engines. Of course, indexing your website for search engines is not in your hands...but what you can do is make it easier for search engines like Google to crawl and index it.
To do this, we recommend adding your site to Search Console and focusing on linking your webpages. It also indexes your website on search engines such as Google, Yandex, and Bing. Just visit Bing Webmaster Tools and add your website.
6- Ensure Your Site is Mobile-Friendly (Technical SEO Checklist)
Today, more people than ever before are using mobile devices. So, if the website is not mobile-friendly, she is losing a lot of traffic from users visiting her website on mobile phones and tablets.
Make sure your website is responsive and see it on all devices.
7- Add Social Media Sharing Buttons
Again, not a must-have on your technical SEO checklist. However, adding social media share buttons to your website can increase social signals and user engagement.
Social sharing also helps build links to your site, which has a positive impact on your site's search engine rankings. only. There are many social sharing plugins out there today.
8- Repair Broken Internal and Outbound Links
Broken links are links that do not go to their intended destination when clicked. It looks bad by design and degrades the user his experience. Poor link structure affects your website's search engine rankings.
Fix all broken links on your website and remove pages that visitors can't reach. Find all of the following pages.
- 301 or 302 redirect to another page
- 4XX error pages
- Orphaned pages (pages with no links at all)
9- Get Rid of Duplicate Content
Duplicate content has a negative impact on search rankings and is one of the main reasons why websites rank poorly. So, remove all duplicate content from your site and use 301 redirects where necessary to point to the canonical copy of that content.
We've already talked about suggesting only one version of him for your site. This is kind of duplicate content because Google sees both versions as different websites. So you have to pick one version and redirect everyone else to it. There are four things you can do to avoid content duplication issues.
- Don't create content with the same keyword.
- Redirect the duplicate content to the canonical URL.
- Do not publish the same content that is already published on your website.
- Adding a canonical URL link element to the duplicate page.
Also, make sure every blog post ranks for different keywords. Otherwise, Google considers them duplicate content.
10- Ensure Your Site Have Optimized XML Sitemap
XML sitemaps are responsible for making your content accessible to all search engine crawlers. This is an important part of your SEO technical checklist, whether you have a WordPress site or not.
Make sure that the URLs of all pages of your website are included in your XML sitemap file. Optionally extend your XML sitemap with dynamic URLs for your WordPress blog.
11- Use Canonical Tags on Your Pages (Technical SEO Checklist)
Using canonical tags is like saying to search engines, "The page you found is the same as this page." So when two URLs point to the same content, use the canonical tag to indicate that.
This is essential to your technical SEO checklist as it helps Google understand your site's architecture and crawl efficiency.
If you have a WordPress website, don't forget to add her Yoast or manually canonical tag to your theme's header.php file.
12- Optimize Your Image File Names and Sizes
Name and format your images appropriately and change the extension of all images to PNG or WebP. The latter is even more supported by search engines, but PNG is also popular.
It includes not only the file name and size but also the alt tag and description of the image. This helps the crawler to properly understand and index your image files.
13- Properly Specify Your Robots.txt File (Technical SEO Checklist)
It's also part of our technical SEO checklist. This file is important for search engine bots because it indicates the crawl path of your website. Therefore, be sure to specify a file for the robot that can crawl each page.
Plugins such as RankMath and Yoast can be used to add and edit robots.txt files. Alternatively, you can do it manually using this guide from Google.
14- Enjoy the Power of Schema Markup
Schema markup is a type of microdata you can add to your pages to improve SERP results. It helps search engines understand the information on your website. If you answered a question, search engines should know it too.
HTTPS has a huge library of schema markup.
https://schema.org/
Imagine things like videos, reviews, and products. It is also very powerful in boosting search engine rankings.
15- Get Rid of Unnecessary Plugins
If you manage your content in WordPress as I do, remember that all plugins can really impact your SEO. why? It adds a collection of code to your website that slows down the site and performs other changes.
Specifically, plugins like ShareThis and AddThis may hurt your technical SEO checklist as they use inline scripts to share a link on your page which is directly affecting the load speed of a webpage.
Have Questions About Technical SEO Checklist 2022-23?
You have now completed a complete technical SEO checklist for your WordPress website. I hope that it will be useful for beginners and those who are not familiar with the technology. If you have any questions, let us know by commenting below.
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